The first semester of the MBA program at AKTU (Dr. A.P.J. Abdul Kalam Technical University) lays the foundation for students to grasp fundamental concepts essential for success in the dynamic world of business. This article provides an insight into the subjects offered in the first semester and their significance in shaping aspiring business professionals.
Table of content (toc)
MBA 1st Semester Notes AKTU (KMBN)
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| MBA 1st Semester Notes AKTU (KMBN) |
Management Concepts and Organisational Behaviour (KMBN 101)
This subject introduces students to the principles of management, organizational behavior theories, and leadership concepts. Topics include planning, organizing, directing, and controlling functions of management, as well as understanding individual and group behavior in organizations. Students learn essential skills for effective management and leadership roles.
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Managerial Economics (KMBN 102)
Managerial economics focuses on applying economic principles to business decision-making. Topics covered include demand analysis, production and cost analysis, market structures, pricing strategies, and revenue management. Students learn to analyze market dynamics and make informed decisions to maximize profits and minimize risks.
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Financial Accounting and Analysis (KMBN 103)
Financial accounting is crucial for tracking and reporting a company's financial performance. This subject covers topics such as accounting principles, financial statement analysis, ratio analysis, and cash flow management. Students gain insights into interpreting financial data and evaluating a company's financial health.
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Business Statistics & Analytics (KMBN 104)
Statistics and analytics play a vital role in business decision-making and problem-solving. This subject covers descriptive and inferential statistics, hypothesis testing, regression analysis, and data visualization techniques. Students learn to analyze data effectively to identify trends, patterns, and correlations for strategic decision-making.
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Marketing Management (KMBN 105)
Marketing management focuses on understanding customer needs and creating value through product development, pricing, promotion, and distribution strategies. Topics include market segmentation, targeting, branding, and marketing mix strategies. Students learn to develop marketing plans to achieve organizational objectives and gain a competitive edge in the market.
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Design Thinking (KMBN 106)
Design thinking is a human-centered approach to innovation and problem-solving. This subject covers the design thinking process, empathy mapping, ideation, prototyping, and testing. Students learn to identify user needs, generate creative solutions, and iterate designs to create products and services that resonate with customers.
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Business Communication (KMBN 107)
Effective communication is essential for success in the business world. This subject covers written and oral communication skills, interpersonal communication, presentation skills, and business correspondence. Students learn to communicate ideas clearly, persuasively, and professionally, fostering effective collaboration and building strong relationships in the workplace.
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Conclusion
The first semester of AKTU's MBA program offers a diverse curriculum covering essential topics in management, economics, accounting, statistics, marketing, design thinking, and communication. By mastering these subjects, students lay a strong foundation for their journey towards becoming competent and innovative business leaders in the global marketplace.
For more content visit AKTU MBA Notes
AKTU MBA 1st Semester Syllabus PDF Download
Download the 1st semester syllabus PDF to get a head start on your studies. The syllabus provides a comprehensive overview of the curriculum, including course descriptions, learning objectives, assigned readings, evaluation methods, and important deadlines. By familiarizing yourself with the syllabus early on, you can effectively manage your time, prioritize your workload, and prepare for upcoming assessments. Downloading the syllabus PDF is an essential first step to a successful AKTU MBA experience!
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