KMBN 207 Digital Marketing and E-Commerce, AKTU MBA Semester 2

Welcome to the dedicated web page for the AKTU MBA Semester 2 course on Digital Marketing and E-Commerce (KMBN 207). This course is meticulously designed to provide students with a comprehensive understanding of the principles, strategies, and practices involved in leveraging digital technologies for marketing and conducting e-commerce activities.

AKTU MBA 
Semester 2 
Digital Marketing and E-Commerce 
KMBN 207

Table of content (toc)

In today's digital age, businesses are increasingly turning to digital marketing and e-commerce as key components of their overall strategy. This course aims to equip students with the knowledge and skills necessary to harness the power of digital platforms and technologies to effectively reach and engage target audiences, drive sales, and achieve organizational objectives.

UNIT 1 - Digital Marketing and E-Commerce

S.No.	Topic
1	Introduction to Digital Marketing and its Significance
2	Traditional Marketing Vs Digital Marketing
3	Digital Marketing Process
4	The Contemporary Digital Revolution
5	Digital Transformation Framework
6	Types Of Websites
7	Keywords
8	Understanding Domain And Webhosting
9	Building Website/Blog Using CMS Wordpress
10	Building Website/Blog Using Wordpress Plugins
11	Blog Creation: Including Headlines, Links, Posts
12	Blog Creation Using Various Plugins Like Elimentor

UNIT 2 - Digital Marketing and E-Commerce

S.No.	Topic
1	Introduction to SEO
2	SEO Keyword Planner Tools
3	On Page SEO
4	Techniques of Indexing and Key Word Placement
5	Content Planning & Optimization
6	Display Advertising
7	Various SEO Plug-in
8	Off –Page SEO Techniques
9	Email Marketing- Introduction and Significance
10	Campaigns using Mailchimp
11	Email Marketing Strategy and Monitoring

UNIT 3 - Digital Marketing and E-Commerce

S.No.	Topic
1	Introduction to SEM
2	Mobile Marketing
3	Video Marketing on YouTube
4	Introduction to Social Media Marketing on Facebook
5	Introduction to Social Media Marketing on Instagram
6	Introduction to Social Media Marketing on LinkedIn
7	Introduction to Social Media Marketing on Twitter
8	Content Marketing
9	Content Creation Process
10	Influencer Marketing

UNIT 4 - Digital Marketing and E-Commerce

S.No.	Topic
1	Understanding Digital Marketing Strategies
2	Using Marketing Analytics Tools To Segment, Target, Position
3	Online Pr And Reputation Management
4	Digital Marketing Strategies And Its ROI Using Google Analytics
5	Digital Marketing Strategies And Its ROI Using Other Social Media Analytics Tools
6	Digital Marketing Strategies And Its ROI Using Apps And Gamification

UNIT 5 - Digital Marketing and E-Commerce

S.No.	Topic
1	Introduction And Applications Of E-Commerce
2	History Of Electronic Commerce
3	Advantages And Disadvantage Of E-Commerce
4	Roadmap Of E-Commerce In India
5	E-Business Models Based On The Relationship Of Transaction Parties
6	E-Commerce Sales Life Cycle (ESIC) Model
7	Electronic Payment Systems
8	Electronic Cash
9	Smart Cards And Electronic Payment Systems
10	Credit Card Based Electronic Payment Systems
11	Risks And Electronic Payment Systems
12	Electronic Data Interchange (EDI)

For more content visit AKTU MBA Notes

Throughout this course, students will explore a wide range of topics related to digital marketing and e-commerce, including search engine optimization (SEO), social media marketing, email marketing, content marketing, online advertising, web analytics, e-commerce platforms, payment gateways, digital branding, and customer relationship management (CRM).

The course curriculum is designed to blend theoretical concepts with practical applications, allowing students to gain hands-on experience with various digital marketing tools and platforms. Through case studies, simulations, projects, and industry guest lectures, students will develop the analytical, creative, and strategic thinking skills required to excel in the rapidly evolving field of digital marketing and e-commerce.

Our esteemed faculty members bring a wealth of industry experience and expertise to the classroom, ensuring that students receive the latest insights and best practices in digital marketing and e-commerce. Additionally, students will have the opportunity to interact with industry professionals, participate in workshops, and engage in real-world projects to further enhance their learning experience.

By the end of this course, students will not only have a deep understanding of digital marketing and e-commerce concepts but also possess the practical skills and knowledge needed to devise and implement effective digital marketing strategies and e-commerce solutions in a competitive business environment.

We are excited to embark on this journey with you as we explore the dynamic and ever-evolving world of digital marketing and e-commerce together.