KMBN 203 Business Research Methods, AKTU MBA Semester 2

Welcome to the dedicated web page for the AKTU MBA Semester 2 course on Business Research Methods (KMBN 203). This comprehensive and dynamic course is designed to equip students with the essential skills and knowledge required for conducting effective business research.

AKTU MBA
Semester 2
Business Research Methods
KMBN 203 

KMBN 203 Business Research Methods, AKTU MBA Semester 2

Table of content (toc)

In today's data-driven business environment, the ability to conduct rigorous and insightful research is essential for making informed decisions, solving complex problems, and driving organizational success. This course aims to equip students with the knowledge and skills necessary to design, conduct, and analyze research studies effectively.

Unit 1 - Business Research Methods

S.No.	TOPIC
1	Research: – Definition, Meaning, Importance
2	Types And Qualities Of Research
3	Research Applications In Functional Areas Of Business
4	Emerging Trends In Business Research
5	Research & The Scientific Method: Characteristics Of Scientific Method
6	Steps In Research Process
7	Concept Of Scientific Enquiry: – Formulation Of Research Problem
8	Management Question – Research Question – Investigation Question
9	Research Proposal – Elements Of A Research Proposal
10	Drafting A Research Proposal
11	Evaluating A Research Proposal

Unit 2 - Business Research Methods

S.No.	TOPIC
1	Research Design: Concept, Features Of A Good Research Design
2	Use Of A Good Research Design
3	Qualitative And Quantitative Research Approaches
4	Comparison Qualitative And Quantitative Research Approaches
5	Pros And Cons Qualitative And Quantitative Research Approaches
6	Exploratory Research Design: Concept
7	Types: Qualitative Techniques
8	Types: Projective Techniques
9	Depth Interview
10	Experience Survey
11	Focus Groups
12	Observation
13	Descriptive Research Designs: Concept, Types
14	Descriptive Research Designs: Uses
15	Concept Of Cross-Sectional And Longitudinal Research
16	Experimental Design: Concept Of Cause
17	Causal Relationships
18	Concept Of Independent & Dependent Variables
19	Concomitant Variable, Extraneous Variable
20	Treatment, Control Group

Unit 3 - Business Research Methods

S.No.	TOPIC
1	Scaling & Measurement Techniques: Concept Of Measurement
2	Need Of Measurement
3	Problems In Measurement In Management Research
4	Validity And Reliability
5	Levels Of Measurement:
6	Nominal
7	Ordinal
8	Interval
9	Ratio
10	Attitude Scaling Techniques: Concept Of Scale
11	Rating Scales Viz
12	Likert Scales
13	Semantic Differential Scales
14	Constant Sum Scales
15	Graphic Rating Scales
16	Ranking Scales
17	Paired Comparison & Forced Ranking – Concept And Application

Unit 4 - Business Research Methods

S.No.	TOPIC
1	Sampling
2	Concepts: Defining The Universe
3	Concepts Of Statistical Population
4	Sample
5	Characteristics Of A Good Sample
6	Sampling Frame
7	Sampling Errors
8	Non Sampling Errors
9	Methods To Reduce The Errors
10	Sample Size Constraints, Non Response
11	Probability Sample
12	Simple Random Sample
13	Systematic Sample
14	Stratified Random Sample
15	Area Sampling
16	Cluster Sampling
17	Non Probability Sample
18	Judgment Sampling
19	Convenience Sampling
20	Purposive Sampling
21	Quota Sampling
22	Snowballing Sampling Method
23	Determining Size Of The Sample
24	Practical Considerations In Sampling And Sample Size
25	Sample Size Determination

Unit 5 - Business Research Methods

S.No.	TOPIC
1	Data Analysis: Editing, Coding
2	Tabular Representation Of Data, Frequency Tables
3	Construction Of Frequency Distributions
4	Graphical Representation Of Data
5	Appropriate Usage Of Bar Charts
6	Pie Charts, Histogram
7	Hypothesis: Qualities Of A Good Hypothesis
8	Framing Null Hypothesis & Alternative Hypothesis
9	Concept Of Hypothesis Testing – Logic & Importance
10	Analysis Of Variance: One Way And Two Way Classifications
11	Mechanism Of Report Writing- Report Preparation: Types
12	Report Structure: Preliminary Section, Main Report, Interpretation Of Results
13	Suggestions And Recommendations
14	Limitations Of The Study, Report Formulation

For more content visit AKTU MBA Notes

Throughout this course, students will explore a wide range of topics related to business research methods, including research design, data collection techniques, sampling methods, survey design, qualitative and quantitative data analysis, hypothesis testing, and research ethics. By studying these topics, students will develop a deep understanding of the research process and gain practical experience in applying research methods to real-world business problems.

The course curriculum is designed to blend theoretical concepts with practical applications, allowing students to gain hands-on experience with research tools and techniques. Through case studies, projects, and interactive exercises, students will learn how to formulate research questions, design research studies, collect and analyze data, and draw meaningful conclusions that inform business decision-making.

Our experienced faculty members bring a wealth of expertise in business research methods, ensuring that students receive the latest industry insights and best practices. Additionally, students will have the opportunity to engage in discussions, workshops, and guest lectures to deepen their understanding of research methodologies and their applications in various business contexts.

By the end of this course, students will not only have a solid foundation in business research methods but also possess the analytical skills and critical thinking abilities necessary to conduct high-quality research and contribute valuable insights to organizations across industries.

We are excited to embark on this journey with you as we explore the fascinating world of business research methods together.